Why blogging matters to business - Blogging Tips

Running an online business? Then you need blogs as one of the arrows in your internet marketing quiver. There?s no better way to portray your business in a good way to both prospects and repeat customers alike. Following are a few of the best reasons why you can?t afford to ignore this tool and hope to achieve online success.

A blog helps you keep in touch with your customers

This technique has a lot going for it. Blogs are informal when they?re done right because that?s the tone most often used in business advertising, but beyond that they?re easy to maintain. With any one of the popular open source formats today like WordPress, you can change the text as often as you like and even shift around the entire look of the blog by changing the template. You need to be approachable to be successful in today?s market and that means taking advantage of the flexibility that blogs can provide. You can cater the tone to specific markets or even subsections of the same group and be alternately conversational or serious and academic as the situation dictates.

A blog provides a voice for your business

Image is everything in business and that applies on the Internet just as much as it did in the old brick and mortar days. With a blog, you can manage a business image much more effectively than with other mediums. For example, you can use a blog to tell potential clients about the company culture and even use the text to help clients get more familiar with the personal goings on in the business they might not otherwise see. Remember, this is the medium that can be updated more easily than traditional websites.

?Blogs can even act as your only web presence

Starting out in business can be a costly affair and many small businesses want to keep an eye on costs when they?re first getting underway. Blogs are a cheap way of getting the word out on the goods and services you?ve got to sell. They work very well when combined with seo and a website, but can also be very effective as a stand alone internet marketing technique.

Blogs are also flexible. They can act like a newsletter, ebrochure, or in a number of other capacities. It doesn?t matter they way you choose to use them, having blogs as part of your business arsenal will increase your exposure and online sales.

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Source: http://www.bloggingtips.com/2013/05/12/blogging-matters-business/

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